2008年是奥运年,对观众来说是非常值得期待的一年,但对盛极一时的选秀节目来说却是非常难熬的一年。从市场生存环境看,去年下半年开始选秀节目本身在市场中的魅力在下降。缺乏原创、大量复制,使得选秀节目泛滥成灾,多个选秀节目撞车的现象已经让观众产生严重的视觉疲劳,低质化白热化的竞争使得选秀节目逐渐丢失了市场份额。从宏观政策看, 2008 is the year of the Olympic Games, which is a very worthwhile year for the spectators. However, it is a very difficult year for the grand prix show. From the market living environment, the show began in the second half of last year’s charm in the market itself is on the decline. The lack of originality and large numbers of copies have caused the draft shows to flood and the crashes of several draft shows have caused serious visual fatigue for the audience. The competition for low quality and intense competition has led to a gradual loss of talent from the show. From a macroeconomic perspective,