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在第二十二届中国国际服装服饰博览会(CHIC2014)上,中国羊毛防寒服名城陕西省榆林、中国西装名城辽宁省大连市普兰店、中国衬衫名镇浙江省义乌市大陈、中国牛仔服装名镇广东省佛山市顺德区均安、中国童装名镇浙江省湖州市织里、中国棉服名镇辽宁省海城市西柳等十多个产业集群,以及广州白马服装市场、北京大红门服装商贸城、中部大观国际商贸中心等专业市场,纷纷通过抱团形式,悉数高调登场,成为CHIC2014的一大突出亮点。其中,大多数产业集群和专业市场都是首次以组织企业抱团形式亮相CHIC。为什么今年会出现大批的产业集群和专业市场选择抱团参展?这次抱团参展达到了他们预期的设想吗?抱团就一定能带来1+1>2的效果?主导抱团发展的背后,又蕴含了怎样的战略决策?
In the twenty-second China International Clothing & Accessories Fair (CHIC2014), the China Wool clothes city in Yulin, Shaanxi Province, the famous suit in China City, Liaoning Province, Pulandian shop in Dalian, Zhejiang Province, China Yiwu Dachen shirt name Town, Shunde District, Foshan City, Guangdong Province, all the children’s clothing town in Zhejiang Province, Huzhou weaving, the name of China’s cotton padded town of Xicheng, Haicheng, Liaoning Province more than 10 industrial clusters, as well as Guangzhou White Horse apparel market, Beijing Dahongmen Garment Trade City, Central Dagang International Business Center and other professional markets, have adopted the form of Baotuan, full high-profile debut, CHIC2014 become a prominent highlight. Among them, the majority of industrial clusters and professional markets are the first time in the form of organizing enterprises Baotuan CHIC. Why this year there will be a large number of industrial clusters and professional market choice Baotuan exhibitors? Baotuan exhibition reached their expectations? Baotuan will bring about the effect of 1 + 1> 2? Leading Baotuan development behind, but also contains What kind of strategic decision?