一直以来,经销商为了推广一种新的产品,以及开发一个新市场,都会利用做示范试验来赢得农民的信任。有的厂家为了配合经销商的销售,甚至会为其提供一部分免费示范品种,而示范试验这种宣传方式,也确实起到了应得的效果,因为做示范试验,是用事实对农民说话,让农民相互之间进行宣传。而他们相互之间的宣传,会加深品种在当地的影响力。但是做示范试验容易,而做示范经营就比较耗费人力和物力,它需要的客户人数比较多,还需要进行定 Traditionally, dealers have used demonstration experiments to win the trust of farmers in order to promote a new product and to develop a new market. Some manufacturers in order to cooperate with the dealer’s sales, and even provide them with some free demonstration varieties, and demonstrative test of this publicity, it really did the deserved effect, because doing demonstration experiments, is to use facts to speak to the farmers, let Farmers communicate with each other. And their mutual promotion, will deepen the variety in the local influence. However, it is easy to carry out demonstration experiments and it takes more manpower and material resources to do business in demonstration. It requires more customers and more needs to be done