三年前,智威汤逊中乔公司还没有一个像样的本土客户,但是2002年,公司已有28％的收入来自内地客户。智威汤逊中乔公司是国际广告巨头智威汤逊集团在中国的合资公司。 这是一个漫长的转变。智威汤逊中乔公司在1992年成立,但是直到2000年1月25日,智威汤逊中乔广告公司上海分公司才同第一家大的中国客户——“三九”药业集团签约。这并非是智威汤逊中乔公司特立独行,自20世纪90年代中期以后,尽管外资广告公司在中国广告业前十名排行榜上占据大半江山,但他们的客户都是 Three years ago, JW Johnson did not have a decent local customer in JWT but in 2002, 28% of the company’s revenue came from mainland customers. JWT Johnson in the international advertising giant JWT Group’s joint venture in China. This is a long shift. JWT was founded in 1992, but it was not until January 25, 2000 that JWT Shanghai contracted with the first large Chinese client, the “39” Pharmaceutical Group, in Shanghai. This is not JWT JW’s maverick. Since the mid-1990s, although foreign-funded advertising companies dominated most of China’s top ten advertisers rankings, their clients are all