随着我国出版界逐渐由编书发稿型向出版营销型的演变,书,作为文化商品的竞争性正越来越受到人们的重视。似乎在书的“包装”设计和整体装潢上狠下功夫的“装帧大战”已势不可挡。勿庸讳言,往日那种只求“书卷气品格”的装帧对促销的抑制力已显而易见; As the publishing industry in our country gradually changes from book posting to publication marketing, the competitiveness of books and cultural goods is getting more and more attention. It seems that in the book’s “packaging” design and overall decorating efforts hard “binding war” is overwhelming. Needless to say, the kind of past, just seeking “book style character” of the restraining force for the promotion has been obvious;