美国出版社的图书销售职能,有很大一部分是依靠出版社面对面向客户促销完成的。除了直接给客户邮寄目录和宣传资料,还经常派出销售代表(sales representative or reps.)或图书推销员(book traveler)定期访问可能买书的客户。甚至销售部经理、总编辑和出版商本人有时也亲自出马,携带即将出版的样本和目录资料,登门造访客户,进行面对面的沟通信息和促销。访问对象包括:书商、批发商、图书馆、大学系级主任、中小学校长、销售代理 A large part of the book sales function of the U.S. Press relies on the publisher’s face-to-face sales promotion. In addition to mailing catalogs and promotional materials directly to clients, regular sales representatives or reps. Or book travelers are regularly interviewed for customers who may buy books. Even sales managers, chief editors and publishers sometimes go ahead and carry forthcoming catalogs and cataloging materials, visiting customers on face-to-face interviews and communicating face-to-face with information and promotions. Visitors include: booksellers, wholesalers, libraries, university department heads, primary and secondary school principals, sales agents