新媒体对企业的思想政治教育工作提出了挑战和新的要求,因此企业有必要及时创新其教育方式。随着科技突飞猛进的发展,网络的不断普及,新媒体时代也以势如破竹之势进入了人们的工作和生活。新媒体时代的到来使得人们的生活更加便利,信息传播速度越来越快,人们的思想更新越来越快,对企业的思想政治教育工作产生了巨大的影响。 New media poses challenges and new requirements for the ideological and political education of enterprises. Therefore, it is necessary for enterprises to innovate their educational methods in time. With the rapid development of science and technology, the continuous popularization of the Internet and the new media era have also taken people’s work and life into full swing. The advent of the new media era makes people’s lives more convenient, information dissemination faster and faster, people’s thinking is updated faster and faster, has a tremendous impact on the enterprise’s ideological and political education.