特许经营源于美国,已有上百年的历史。它的原意是为一般人提供一个拥有自己事业的机会,即使他缺少必要的经营经验和足够的资本。特许人是驰名商标、专利技术和特有的经营管理模式的所有者,通过签订合同,特许人有偿向受许人提供经营垄断权和经营技术,受许人获得特许人无形资产的使用权。特许人和各地的受许人组成这个品牌的纵向联合体。商标 Franchise from the United States, has a history of hundreds of years. Its original intention was to provide the average man with an opportunity to own his own business, even though he lacked the necessary operational experience and sufficient capital. The franchisor is the owner of the well-known trademark, patented technology and peculiar business management mode. By signing the contract, the franchiser pays the franchisee with the monopoly power and management technology with compensation, and the franchisee obtains the right to use the franchise’s intangible assets. The franchisor and the various people around the vertical form the brand vertical consortium. trademark