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香港旅游协会“旅协”被誉为全球最成功及最具成本效益的旅游推广机构之一;随着科技日新月异,旅协亦率先采用先进科技为旅客提供旅游资讯,并取得卓越成果。旅协于1995年11月在国际电脑网络推出“香港魅力网”,并凭这项高科技推广媒体获得多个奖项。国际电脑网络日渐普及,现在已成为直接向消费者传达讯息的有效途径。因此,旅协在制订推广策略时特别发展这项服务,并成为亚洲区内率先采用国际电脑网络的旅游推广机构之一。
The HKTA is known as one of the most successful and cost-effective travel agencies in the world. As technology advances rapidly, the HKTA also spearheads the use of advanced technology to provide tourists with travel information and achieve outstanding results. In November 1995, the HKTA launched “Hong Kong Charms Network” on the international computer network and won several awards with this high-tech promotion media. The growing popularity of international computer networks has now become an effective way of conveying messages directly to consumers. Therefore, the HKTA has specially developed this service when formulating its marketing strategy and has become one of the first travel promotion agencies in Asia to adopt an international computer network.