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自2000年武汉理工大学由三所高校合并起,如何建立、宣传、推广属于自己的特色校园文化,设计出一套属于自己的文化创意产品成为了亟待解决的问题。本文将以武汉理工大学纪念印章设计为例,阐述设计过程中,如何从体现学校文化底蕴、特色与形象方向入手,结合武汉理工大学现存特色建筑、特色元素体现印章的功能性、符号性、创新性及文化特征,设计出一套专属于武汉理工的特色纪念章。试图探寻一条适合高校文化创意产品设计开发的思路和方法。
Since the merger of three colleges and universities in Wuhan University of Technology in 2000, how to establish, propagandize and popularize their own unique campus culture and design a set of cultural and creative products of their own have become urgent problems to be solved. This article will take Wuhan University of Technology commemorative seal design as an example to explain how to embody the school cultural heritage, characteristics and image direction in the design process, combined with the existing characteristics of Wuhan University of Technology building, the characteristic elements reflect the seal functionality, symbolic, innovation Sexual and cultural characteristics, designed a set of unique characteristics of Wuhan Science and Technology Memorial Chapter. Trying to find a suitable ideas and methods for the design and development of cultural and creative products in colleges and universities.