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目前,客车市场的竞争趋于激烈,产品同质化倾向越来越严重、市场细分已近极致,产能过剩亦非一日。在经历了价格战、造型的比拼、性价比竞争之后,客车业竞争已经上升到了品质加服务的阶段。鉴于客车业的服务有着与乘用车和其他商用车的诸多不同之处,针对客车(客户)开展特色服务就成为必然选择。当前,国内客车领域的服务发展没有乘用车领域成熟,但各厂家并没有停止探索的步伐,其中,苏州金龙在客户服务领域做出了一些有益的探索,引起了业界的关注。
At present, the competition in the bus market tends to be fiercer and the homogeneity of products tends to be more and more serious. The market segmentation has been almost completed and the overcapacity is not on the first day. After experiencing the price war, modeling competition, cost-effective competition, the bus industry competition has risen to the stage of quality and service. In view of the many differences between passenger car services and those of passenger cars and other commercial vehicles, it is an inevitable choice to carry out special services for buses (customers). At present, the service development in the field of domestic passenger cars is not mature in the field of passenger cars. However, the manufacturers have not stopped the pace of exploration. Among them, Suzhou Golden Dragon made some beneficial exploration in the field of customer service and attracted the attention of the industry.