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高职电子商务专业学生需熟练掌握网络营销相关理论知识体系,具备网络营销技能、团队协作能力,才能从事网络营销相关的电商岗位。在高职高专电子商务专业《网络营销》课程中,教师应根据课程的独特性,引入竞赛机制。这样能够有效激发学生的学习兴趣,特别是学生学习的积极性和主动性。
Higher vocational e-commerce students need to master the theory of network marketing related knowledge system, with Internet marketing skills, teamwork ability, to engage in online marketing-related e-commerce posts. In the e-commerce professional “network marketing” course in higher vocational colleges, teachers should introduce the competition mechanism according to the uniqueness of the course. This can effectively stimulate students’ interest in learning, especially the enthusiasm and initiative of students learning.