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从1995年正式在中国开业至今,安利公司成功塑造了旗下的营养品纽崔莱品牌,而作为高档化妆品的雅姿却很少被中国消费者所知。安利中国有限公司市场总监姜剑儿在接受记者采访时表示,随着经典音乐剧《剧院魅影》在上海公演,安利对雅姿品牌的塑造运动也拉开了序幕。
Since its official opening in China in 1995, Amway has successfully shaped its Nutrilite brand of nutritional products, while Artemis as a high-end cosmetic product is rarely known to Chinese consumers. Jiang Jianer, marketing director of Amway China Co., Ltd., said in an interview with reporters that with the classic musical “The Phantom of the Opera” being performed in Shanghai, Amway’s shaping movement of the artistry brand also kicked off.