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进21世纪旅游业得到了迅速的发展,很多地区都出现了带有文化特色的旅游景点,常州地区位于长三角地区的中心地带,旅游资源丰富,尤其是被誉为“江南第一丛林”的天宁禅寺,近年来更是游客络绎不绝。本文从佛教文化特色与常州地方手工艺着手,提出了一些天宁寺旅游产品设计的策略。常州天宁寺的佛教文化是天宁寺旅游文化产品设计的基础,在设计常州天宁寺旅游文化产品时,需要重视常州天宁寺佛教文化的传承和常州天宁寺自身的特色。
Tourism into the 21st century has been the rapid development of many areas have emerged with cultural characteristics of tourist attractions, Changzhou area is located in the heart of the Yangtze River Delta region, rich in tourism resources, especially as “the first jungle Jiangnan ”Tianning Temple, in recent years is an endless stream of tourists. This article starts from the characteristics of Buddhist culture and Changzhou local handicrafts, and puts forward some strategies for the design of tourism products in Tianning Temple. Tianning Temple, Changzhou Buddhist culture is the basis of Tianning Temple tourism product design, the design of Changzhou Tianning Temple tourism and cultural products, Changzhou Tianning Temple need to pay attention to the Buddhist culture heritage and Changzhou Tianning Temple’s own characteristics.