电力市场营销是供电企业的中心职能,随着电力卖方市场向买方市场转化,传统营销方式已越来越不能适应供电企业发展的客观需要,衡阳电业局根据电力市场的实际情况,2001年8月起对江东供电局进行了以台区综合承包管理为核心的营销体制改革,笔者结合一年多的实践,谈一些看法。1 旧营销管理模式存在的 Electricity marketing is the central function of power supply enterprises. As the power seller’s market transforms to the buyer’s market, the traditional marketing methods have become increasingly unable to meet the objective needs of the power supply enterprises. According to the actual situation of the power market, Hengyang Electric Power Bureau, 2001 Month on Jiangdong Power Supply Bureau conducted a comprehensive contract management in Taiwan as the core of the marketing system reform, the author combined with more than a year of practice, to talk about some views. 1 old marketing management model exists