可口可乐收购汇源泡汤,让只在国内有影响力的汇源一夜之间名扬世界。美联社、路透社、《金融时报》、《华尔街日报》、BBC等一批世界著名媒体均作了重点报道,可以说是吸引了全球消费者的目光。不少媒体还把2005年美国夸大联合石油公司的战略重要性,极力阻止中海油对其收购相提并论。从国家发展战略和地缘政治学角度来看,橙汁远没有石油那么重要,却歪打正着地演变出了比石油重要的广告效应。 Coca-Cola Huiyuan bathing acquisition, so that only influential Huiyuan overnight famous among the world. The Associated Press, Reuters, the Financial Times, The Wall Street Journal, the BBC and a number of world-renowned media have made focused reports, can be said to have attracted the eyes of consumers around the world. Many media also put the United States in 2005 to exaggerate the strategic importance of the United Oil Company and strongly prevent CNOOC from comparing its acquisition. From a national development strategy and geopolitical perspective, orange juice is far less important than oil, but crookedly has evolved a significant advertising effect over oil.