制作,为创意加分还是减分? 的确,再好的创意也要靠制作来完成。拍片、修图、剪辑、音响……无论是平面还是电视广告,后期制作的每一个专业环节几乎都不客半点闪失,直接决定创意执行的成败。从本期开始,我们推出新栏目“制作圈”,每期将慎选制作圈中的重量人物、专业公司,希望与读者共同分享他们的专业心得,制作知识。 Production, add points or creative points? Indeed, even the best ideas to rely on production to complete. Film, repair plans, editing, audio ... ... Whether it is plane or television commercials, post-production of almost every part of the professional point of no fault of the slightest, directly determine the success of creative execution. From the beginning of this issue, we have launched a new section entitled “Making Circle”, each of which will carefully select the heavyweights and professional companies in the production circle, and hope to share their professional experiences and readership with readers.