目前国家对老字号的振兴十分关注,国内学者和专家从不同角度对老字号进行的研究也不断涌现。笔者发现关于老字号特许经营的研究还不是很多。本文首先介绍了国内有关老字号和老字号特许经营研究的现状,然后从老字号特许经营的条件、面临问题来探讨老字号的经营,希望本文能给老字号的经营者们一些启示。 At present, the state is very concerned about the rejuvenation of the old name. Research conducted by the domestic scholars and experts from different angles on the old and famous has also been emerging. I found that the study on the old franchise is not much. This article first introduces the current status quo of the old and the old franchise research in China, and then discusses the old-time management from the old franchise conditions and the problems we face, hoping that this article can give some inspiration to the old managers.