本文对民俗文化产业发展的影响因素进行分析,提出了南京市民俗文化产业发展应本着“保护、发展、繁荣”的原则,坚持创意优先、加快产业链构建、实施品牌效应,为实现南京市民族文化和民族经济的协调发展以及增强城市间的竞争力起着积极的推动作用。 This article analyzes the influencing factors of the development of folk culture industry and puts forward that the development of folk culture industry in Nanjing should adhere to the principle of “protection, development and prosperity”, insist on creative priority, accelerate the construction of industrial chain, implement brand effect, The coordinated development of national culture and national economy in Nanjing and the enhancement of the competitiveness among cities play a positive role in promoting.