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受众注意力决定新闻内容生产自媒体时代,如何让生产的新闻喜闻乐见,是衡量纸媒价值的一个重要特征。一直以来,传统媒体的新闻都是由编辑部制造的,生产较为封闭,基本上是生产什么内容,读者看什么。伴随着移动互联网的到来和社交媒体的兴起,网络新闻生产已经完全去中心化,从信息来源到新闻采制到传播发布,几乎每一个环节都有非专业人员参与其中,当下的传统媒体不能无视这种新闻制造的力量,将自己封闭起来,而是要想方设法挖掘这一巨大的新闻富矿,主动尝试开放新闻生
Audience determines the news content production Since the media age, how to make the news of production loved, is a measure of the value of paper and media is an important feature. All along, the news of the traditional media is made by the editorial department. The production is relatively closed, basically what is produced and what the readers look at. With the advent of the mobile Internet and the rise of social media, the production of online news has been completely decentralized. From sources of information to acquisition of news and dissemination, there are non-professionals participating in almost every aspect of it. The current traditional media can not ignore this. The power of news-making closes itself up, but to find ways to tap this huge news bonanza and take the initiative to open up the news