在企业经营中,曾宪梓一直非常重视产品的广告宣传,而且十分注重广告的制作艺术。他认为好的广告事半而功倍,反之则事倍功半。“金利来”领带虽然诞生在一个简陋的小作坊里,但它最终堂而皇之地走进了大雅之堂,跻身名牌之列。曾宪梓为达到这一最终目的,曾在广告宣传上花费了无数心血。曾宪梓首次生产的廉价领带销售不出去,为了打开销路,有个朋友劝他登个 In business operations, Zeng Xianqi has always attached great importance to the advertising of products, and he has paid great attention to the art of advertising. He believes that good advertisements are more effective than the others, and vice versa. Although the “Gold Lila” ties were born in a simple and small workshop, it eventually entered the elegant hall and became one of the famous brands. To achieve this ultimate goal, Zeng Xianyu spent a great deal of effort in advertising. Zeng Xianzhe’s first-time production of cheap tie did not go out. In order to open up the market, a friend advised him to go