随着时代的变化,图像的作用被日益放大,研究视觉文化的价值也被摆在了突出的地位上。动画片凭借着其特有的想象力和表现手法深受观众的喜爱。幽默风趣,活灵活现的动画造型,生动逼真、过目难忘的动画场景以及精辟入理、滑稽生动的镜头语言共同构成了动画片的视觉元素。一部好的动画片不仅表现在精心设计的视觉元素上,还要渗透文化的精髓。对此,本文将对动画片的视觉元素与文化功能进行简要的分析。 With the changes of the times, the role of images has been increasingly magnified, and the value of studying visual culture has also been placed in a prominent position. Animation by virtue of its unique imagination and expression practices by the audience’s favorite. Humorous, vivid animation modeling, vivid, unforgettable animated scenes and insightful, funny and lively lens language together constitute the visual elements of animation. A good animation is not only reflected in the well-designed visual elements, but also penetrate the essence of culture. In this regard, this article will be a cartoon of visual elements and cultural functions of a brief analysis.