席卷全球的金融危机在给我国中小企业带来阵痛的同时,也促使一大批企业走上了转变发展方式、提高经营管理水平的革新之路。越来越多的中小企业在危机中认识到了品牌的重要性,那些拥有自主品牌或者自主知识产权的企业在金融危机中往往表现出更强的 While the financial crisis sweeping across the globe has brought pains to small and medium-sized enterprises in our country, it has also led a large number of enterprises to embark on an innovation path of transforming their mode of development and improving their management level. More and more SMEs recognize the importance of brands in the crisis, and those with independent brands or independent intellectual property rights often show stronger in the financial crisis