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旅游电子商务的出现,对于我国的旅游事业来说,既是机遇也是挑战,它使得我国的旅游产业由单一逐渐朝着多元的方向发展,促进了我国旅游事业的发展,但是旅游电子商务在发展的同时,也进一步弱化了旅游业的传统中介机构——旅行社的功能。在电子商务时代,如何为旅行社的发展新的机遇,是当前旅行社发展的一个重要课题,也是本文探讨的重点。
The emergence of tourism e-commerce is not only an opportunity but also a challenge for the tourism industry in our country. It makes the tourism industry of our country develop in a diversified direction from single to single and promote the development of tourism in our country. However, the development of tourism e-commerce At the same time, it further weakened the traditional agency of tourism industry - the function of travel agencies. In the era of e-commerce, how to develop new opportunities for travel agencies is an important issue for the development of travel agencies, and also the focus of this article.