动漫产业在我国发展迅猛,动漫衍生产品也由此发展起来。动漫衍生产品范围很广,涉及到音乐、网络动画、游戏、服饰、食品、艺术品及日常用品等,并且已经形成了一个完整的产业链。但宏观审视,动漫衍生产品在设计过程中,存在低龄化、表面化和功利化。成年人在消费动漫衍生产品的过程中,应该考虑到产品和情感之间的关系。本文即是以情感反思为导向,探索动漫衍生产品设计策略。 Animation industry is developing rapidly in our country, animation derived products also developed. Animation derivatives range, involving music, network animation, games, costumes, food, art and daily necessities, etc., and has formed a complete industrial chain. However, macro-examination, animation derivative products in the design process, there is the younger age, surface and utilitarian. Adults in the process of consuming animation derivative products, should take into account the relationship between products and emotions. This article is based on emotional reflection-oriented, to explore the design of animation derivative products strategy.