不管什么样的广告,画龙点睛的那句广告“定位词”最为重要。是否传情达意?是否朗朗上口?是否立刻成为流行语不胫而走?这一切,决定了这则广告是否成功。近十几年来,特别是实施市场经济以来,广告业的发展一直是呈“迅雷不及掩耳”之势,而广告词创意的水平却始终在高低徘徊。当然,象数年前那种“实行三包,代办托运”的叫卖式已经不多见,类似“我好满意喔”之类准色情的煽动也巳绝迹,至于“感冒了,只有找口口”这种贬低同类唯我独尊的夸耀式语句,虽时有耳闻,毕竟巳不成气候。但是,现在的许多 No matter what kind of advertisement, the advertising “positioning word” that is the finishing touch is the most important. Whether it’s conveyed, whether it’s catchy, whether it’s immediately become a buzzword, and it’s all about the success of this advertisement. In the past decade or so, especially since the implementation of the market economy, the development of the advertising industry has always been the trend of “thunderbolt”, and the level of creativity in advertising has always been high and low. Of course, like the type of “three guarantees and agent inspections” that were sold several years ago, it is rare to see the kind of quasi erotic movements like “I’m so satisfied”. As for the “cold,” only the mouth This kind of boasting statement that demeans the same kind of self-respect, although it is heard, is not a climate. However, many now