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当今全媒体时代,县级电视台要在传媒业竞争激烈的市场上拥有一席之地,必须对节目播出架构的进行综合规划、科学安排,采能够有效地吸引观众。节目编排的策略包括合理安排好本土新闻节目、下大力气提高自办节目质量、增加自办节目的播出密度、充分考虑目标观众收视习惯、注重节目编排的季节性因素、加强节目编排的包装效果、注意广告节目编排的科学性。
In today’s all-media era, county-level television stations have a place in the highly competitive market of the media industry. They must comprehensively plan and scientifically arrange the broadcasting programs of their programs so that they can effectively attract the audience. The tactic of programming includes arranging local news programs reasonably, making great efforts to improve the quality of self-run programs, increasing the broadcast density of self-run programs, taking full account of the viewing habits of the target audiences, focusing on the seasonal factors of programming and enhancing the packaging of programming Effect, pay attention to advertising programmatic scientific.