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《隐形冠军》的作者赫尔曼·西蒙如此解读“隐形冠军”——虽然销售额不高,却在某一个细分市场占据全球市场的绝对主导地位,而且大多数销售额来自国外市场。按照他的标准来看,“好孩子”就是一个来源于中国的“隐形冠军”的代表企业。 2005年,好孩子的销售额虽然只有人民币21亿元,却是世界上最大的童车生产商,占据了67％的国内市场(2005年数据) 和34%的美国市场(2002年数据)。好孩子还是一个高度国际化的企业,在40多个国家有销售网点,70%的产品在海外销售。这家只有18年历史的企业前身是一家校办工厂,创始人和董事长宋郑还曾经是这所学校的校长。14年前,好孩子开始走出国门,并在10年前在美国建立了分公司。如今,好孩子已经连续12年中国市场份额第一,连续7年美国市场份额第一。
Hermann Simon, the author of “Invisible Champions,” interprets “invisible champions” in such a way that although sales are not high, they dominate the global market in one market segment and most sales come from foreign markets. According to his criteria, “good boy” is a representative enterprise of “Invisible Champion” from China. In 2005, Good Boy’s sales, though only RMB2.1 billion, was the largest stroller manufacturer in the world, accounting for 67% of the domestic market (2005 data) and 34% of the U.S. market (2002 data). Goodbaby is also a highly international company with sales outlets in more than 40 countries and 70% of its products sold overseas. This 18-year-old company was formerly a school-run factory and founder and chairman of the board, Song Zhengh-ho, once was the president of the school. 14 years ago, good boy started to go abroad and set up a branch in the United States 10 years ago. Today, Goodbaby has been the No. 1 market in China for 12 consecutive years with the No. 1 market share in the United States for seven consecutive years.