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随着出版业竞争的日益激烈,图书的数量和品种激增。编辑要想让自己策划出版的科普图书脱颖而出,产生预期的社会与经济效益,首先要在选题策划上下一番功夫。本文结合《地震小博士》《地震与地球内部的奥秘》的成功出版实例,阐述了科普图书选题策划的四个关键方面:树立明确的方向和目标、进行细致的前期调研、精选富有创意的内容、实现良好的沟通。只有将这四个方面的内容落到实处,才能策划出读者喜爱的科普图书。
With the increasingly fierce competition in the publishing industry, the number and varieties of books have surged. Editors want to make their own planning and publication of popular science books stand out and produce the expected social and economic benefits, first of all in the topic planning effort. Combining with the successful publication example of “Little Earthquake Doctor” and “The Mystery of Earthquake and Earth’s Interior,” this paper expounds four key aspects of the planning of popular science book topics: establishing a clear direction and goals, conducting detailed preliminary research and selecting creative ideas The content, to achieve good communication. Only these four aspects of the content implemented, in order to plan readers favorite science books.