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在当前社会环境下,公共危机是整个社会面临的主要问题,它关系着人类的安全生产和社会共同利益,处理好公共性危机,成为考验政府执政能力的重要指标,公共危机处理的好与坏会影响政府公信力。在中国,媒体作为党和政府的喉舌,在政府处理公共性危机的事件中,其所起的作用非常大。本文主要就媒介公关在政府处理公共危机中的作用进行相应的探讨。
In the current social environment, the public crisis is the main problem facing the whole society. It is related to the safe production and social common interests of mankind. Handling the crisis of publicity has become an important indicator of the government’s ability to govern. The handling of public crises is good and bad Will affect the credibility of the government. In China, the media, as the mouthpiece of the party and government, has played a very large role in the government’s handling of the public crisis. This paper mainly discusses the role of media PR in the government’s handling of public crisis.