群众文化是中国传统文化继承和发展的主战场与有效阵地。所以有效组织和开展群众文化活动的意义是重大的,对于群众文化工作者来说它不仅仅是一项长期的工作,更是新时期历史赋予责任与义务。本文主要结合广大人民群众的日益增长的文化需求,针对开展群众文化活动时产生的一系列问题进行分析,采取各种有效的策略组织和开展群众文化活动,确保基层的群众文化建设工作稳步进行。 Mass culture is the main battlefield and an effective front for the inheritance and development of Chinese traditional culture. Therefore, it is of great significance to effectively organize and carry out mass cultural activities. It is not only a long-term task for mass cultural workers, but also a responsibility and obligation given by history in the new period. Based on the growing cultural needs of the broad masses of the people, this article analyzes a series of problems arising from the mass cultural activities and adopts various effective strategies to organize and carry out mass cultural activities to ensure the steady progress of mass cultural construction at the grassroots level.