篆刻艺术是我国几千年文化宝库中一颗璀璨的明珠,具有无比厚重和悠久的历史。它不仅丰富了我国的文化内涵,同时作为一种视觉艺术形式存在于中国艺术格局之中,对视觉传达设计产生了深远影响,也为现代的设计提供了更为广阔和独特的思维,。本文通过分析篆刻艺术的文字美、结构美以及意境美这三个主要特点在标志设计中的传承和运用,体现篆刻艺术在标志设计中的重要意义,进而使这门古老的艺术能更契合当今的时代,尤其是在标志设计中,创造出更独具特色的视觉形象。 Carving art is a shining pearl in the cultural treasure house of thousands of years in our country, with extremely thick and long history. It not only enriches the cultural connotation of our country, but also exists as a form of visual art in the Chinese art landscape. It has a profound impact on the visual communication design and also provides a broader and unique thinking for modern design. This paper analyzes the significance of seal carving art in logo design by analyzing the beauty of the characters of the carving art, the beauty of the structure and the beauty of the artistic conception in the logo design so as to make the ancient art more compatible with today’s Era, especially in the logo design, to create a more unique visual image.