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公益广告作为先进的社会文化环境,以及青少年道德教化的新途径,它不仅对青少年的道德伦理、道德认知以及道德的品质有着直接的影响,而且与家庭、学校一起对青少年的成长进行着呵护。而在青少年社会化的过程中,如何通过公益广告对青少年的道德品质进行提高,已经成为了家庭、学校和社会所关注的重点。文章从公益广告的特点出发,对公益广告对青少年的影响进行分析和研究,并提出提高青少年道德品质的相关措施。
As an advanced socio-cultural environment and a new way of educating adolescents, PSAs not only have a direct impact on morality, morality and moral qualities of adolescents, but also serve to nurture the adolescent’s growth with families and schools . In the process of adolescent socialization, how to improve the moral quality of adolescents through public service advertisements has become the focus of family, school and society. Based on the characteristics of public service ads, the article analyzes and studies the impact of public service advertisements on young people and puts forward some measures to improve the moral quality of adolescents.