众抽周知,品牌创建工作应该是围绕着消费者而进行的,因此,深入、详细地了解消费者,并与他们建立深层次的关系是创建品牌的关键所在。企业的品牌创建计划应尽量深入了解消费者,找到能让他们动心的地方(这是消费者生活的一部分,它反映出消费者对品牌的忠诚以及与名牌相关的程度,表现出消费者的自我观念和认同)。为此,企业应尽力做到与消费者生活和个人观念的相互融合。 As everyone knows, brand building should be done around the consumer. Therefore, in-depth and detailed understanding of consumers and establishing deep relationships with them are the keys to brand building. The company's brand creation program should try its best to reach out to consumers and find places to be tempted (this is part of the consumer's life, reflecting consumer loyalty and the brand's relevance, showing the consumer's self Concept and recognition). To this end, companies should try their best to achieve the integration of consumer life and personal concepts.