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近几年,IP的开发与经营已经成为影视产业标准的商业模式,一些热播的影视剧大多来源于优质IP资源。同时,移动互联网的发展促使网络剧成为新的影视文化产品,与传统影视剧相比,网络剧更依赖于IP资源。在具体IP开发与经营过程中仍存在不少问题,如优质IP资源匮乏、产业链各个环节有待有效打通、IP保护亟须加强。这些问题导致虽有“现象级”影视产品出现,却难以塑造经典。因此,在移动互联网时代下,IP开发必须结合文化认同、互联网思维和大数据技术,科学、系统地开发IP资源。
In recent years, the development and operation of IP has become the standard mode of operation for the film and television industry. Most popular films and TV dramas come from high-quality IP resources. At the same time, the development of mobile Internet has prompted online drama to become a new movie and cultural product. Compared with traditional movie and TV dramas, online plays rely more on IP resources. There are still many problems in the process of developing and managing specific IPs. For example, the lack of high-quality IP resources needs to be effectively bridged in all aspects of the industrial chain and the protection of IP needs to be strengthened. Although these problems led to “phenomenal level ” video products appear, but it is difficult to create a classic. Therefore, in the era of mobile Internet, IP development must combine science and culture recognition, Internet thinking and big data technology to develop IP resources scientifically and systematically.