不少国外出版人认为,体育书很难做到畅销,只能打常销。目前奥运热已经进入空前的高涨期,但图书相对于媒体和网络,其制作周期和时效性都滞后,因此想要策划真正有潜力的奥运图书,只能走常销路线。而国内出版人依然看好奥运商机,从竞争激烈、为数众多的奥运相关出版物上可见一斑。 Many foreign publishers think that sports books are hard to be successful and can only be sold regularly. At present, the Olympic heat has entered an unprecedented period of upsurge, but compared with the media and the Internet, the production cycle and timeliness of books are lagging behind. Therefore, if you want to plan a real potential Olympic book, you should only take the normal sales route. While domestic publishers are still optimistic about the Olympic business opportunities, from the highly competitive, a large number of Olympic related publications can be seen.