论文部分内容阅读
随着经济全球化的发展和中国社会经济体制改革的不断深入,传统的高校管理模式已经不能使高校继续顺利的发展,高校管理在沿用传统模式的优秀部分同时,还要适当运用市场营销理论,提升高校自身的竞争力,使高校取得长远有效的发展。本文对市场营销理论在高校管理中的应用做出了一系列详尽的阐述,希望能够有效促进高校的健康与可持续发展。
With the development of economic globalization and the continuous deepening of China’s social and economic reform, the traditional university management model can no longer continue the smooth development of colleges and universities. While the colleges and universities manage to follow the excellent part of the traditional model, they should make proper use of the marketing theory, Enhance the competitiveness of colleges and universities, and make the long-term and effective development of colleges and universities. This article made a series of detailed elaboration on the application of marketing theory in college management, hoping to effectively promote the health and sustainable development of colleges and universities.