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近来,一本叫做《谁动了我的奶酪》的书引起了一阵“奶酪热潮”,作家们纷纷跟进,“奶酪系列”成了图书界一个引人注目的风景。 笔者日前办理的一桩著作权纠纷案,也沾上了这块“奶酪”的光。 冯英健是近年来较活跃的一位网络营销专家,在网络营销的理论与实践方面取得了大量突出的成就,其研究成果大多发表于自己主持的网站“网络营销新观察”上。2002年1月,冯英健的学术专著《网络营销基础与实践》正式由
Recently, a book called “Who Moved My Cheese” sparked a “cheese craze,” followed by writers who made Cheese Series a compelling landscape for the book industry. Recently, the author handled a case of copyright disputes, but also stained with the piece of “cheese” light. Feng Yingjian is an online marketing expert who has been more active in recent years. He has made a great deal of outstanding achievements in the theory and practice of internet marketing. Most of his research achievements are published on his website “New Observation of Internet Marketing”. January 2002, Feng Yingjian’s academic monograph “Network Marketing Fundamentals and Practice” formally by