今天,我们生活的各个方面无处不存在着色彩,它已成为我们创建和谐社会和构建美好家园不可缺少的一部分。试想,如果我们生活中没有了色彩,那么世界将是一片灰暗,生活将毫无生机。而广告作为现代社会发展的产物,要融入我们的生活,势必要应用色彩手段来引起我们的注意,增强视觉冲击力和艺术感染力,从而渲染、烘托广告设计的内容,达到宣传的目的。 Today, every aspect of our life is ubiquitous and has become an indispensable part of our efforts to create a harmonious society and build a beautiful homeland. Imagine if there is no color in our lives, then the world will be a gloomy, life will be lifeless. Advertising, as a product of the development of modern society, must be integrated into our daily life. It is bound to apply color means to arouse our attention and enhance the visual impact and artistic appeal so as to render and contrast the contents of advertisement design so as to achieve the purpose of publicity.