传播新语境下,人们接受信息的方式在改变。作为正确引导舆论的重要载体,重大主题报道如何在在新形势下呈现出新理念、新形态、新内涵、新面貌,是主流媒体面临的新课题。今年以来,台州广电集团《台州新闻》栏目切实增强重大主题宣传实效,积极提升媒体舆论引导能力,把创新作为重大主题宣传的灵魂,让创新成为重大主题宣传的新常态,在全媒体环境下进一步丰富了重大主题宣传的实践。 In the new context of communication, the way in which people receive information is changing. As an important carrier for correctly guiding public opinion, major themes report how to present new ideas, new forms, new connotations and new faces in the new situation. This is a new topic for the mainstream media. Since the beginning of this year, the Taizhou News section of Taizhou Radio and Television Group has effectively enhanced the effectiveness of key themes in publicity, actively promoted the media’s ability to guide the media, took innovation as the soul of major themes, made innovation a new normal of major thematic promotion, Enriched the practice of major thematic advocacy.