人的裸体出现在比如绘画、雕塑、摄影等艺术形式中已有悠久的历史。但人体摄影与广告的结合却始终举步维艰。虽然有过种种尝试,但真正能够做到艺术、技术加实用价值完美结合的成功作品并不多。现代广告为使传播至效,使用人体摄影已屡见不鲜,且优势明显。但摄影固有的写实特质使得优秀人体素材的获得并不容易,更有广告传播主题与人体表现本身创意的挑战性。广告中的人体不能滥用,成功与否广告效果会大相径庭。优秀的作品是摄影艺术语言高超的表现手法、人体摄影本身巨大的诱惑力以及人体与广告诉求点最佳契合的结果,三者缺一不可。 Human nudity has existed for a long time in the art forms such as painting, sculpture, photography and so on. However, the combination of body photography and advertising has always been difficult. Although there have been various attempts, there are not many successful works that truly enable the perfect combination of art, technology and practical value. Modern advertising in order to spread the effectiveness of the use of human photography has been commonplace, and the obvious advantages. However, the inherent photographic quality of photography makes the acquisition of excellent human material not easy and more challenging to disseminate the theme of the advertisement and the performance of the human body itself. Advertising body can not be abused, the success or failure of advertising will be very different. Outstanding works of art photography is the superb language of expression, the human body itself, the great temptation of photography and the body and the appeal of the best advertising results, the three are indispensable.