美国《幸福》杂志一年一度的“美国最受钦佩企业榜”评比,今年已是第十一届。与以往不同,该杂志今年在评选过程中,开始分析信誉这种软素质与利润、资产等硬性财务数据之间的联系。结果显示:其一,商业信誉与企业的长期业绩有直接的关系;其二,最受钦佩的企业对员工的照顾比较周到,并且企业这方面的表现与其成功与否息息相关。近十年来,各大企业的管理焦点均集中在 The annual “U.S. Most Admired Company List” by the US’s “Happiness” magazine is the 11th this year. Unlike in the past, this magazine began to analyze the connection between credibility, a soft quality, and hard financial data such as profits and assets during the selection process this year. The results show that: First, business reputation has a direct relationship with the long-term performance of the company; Second, the most admired companies take care of employees more thoughtfully, and the company’s performance in this area is closely related to its success. In the past decade, the management focus of major companies has been focused on