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世界经济已经进入一个全球大战略、大文化的时代。文化策划作为一门新兴的综合性的应用学科,在市场经济大潮满足人民日益增长的物质和文化需求的过程中起到越来越重要的作用。文化策划作为文化产业的源头,对文化产业向国际化、多元化、品牌化、创新化方向发展具有举足轻重的作用。对文化策划过程中发挥重要作用的人的素质的要求:主持、演讲、礼仪和营销。优秀的主持才干,在文化策划中起到贯穿全局的作用。出色的演讲口才,在文化策划中起到双向沟通、互动效应。深谙礼仪之道,在文化策划中起到和谐人际沟通作用。整合营销策略,可将文化策划案推广至效果最大化的作用。
The world economy has entered an era of global strategy and great culture. As a new and comprehensive application subject, cultural planning plays an increasingly important role in the process of meeting the people’s growing material and cultural needs through the tide of market economy. Cultural planning, as the source of cultural industries, plays an important role in the development of international cultural, diversified, brand-oriented and innovative cultural industries. Requirements for the Quality of People Playing an Important Role in Cultural Planning: Hosting, Speaking, Etiquette, and Marketing. Excellent master talent, play a global role in cultural planning. Outstanding speech eloquence, in cultural planning play a two-way communication, interactive effect. Well versed in etiquette, cultural planning play a harmonious interpersonal communication. Integrated marketing strategy, the cultural plan can be extended to maximize the effect.