一、引言互联网时代的到来,使人类社会的物质生产活动和生活方式均发生了翻天覆地的变化。以互联网为代表的新兴信息技术集成催生了互联网企业的兴起与繁荣,并相继锻造出了阿里巴巴、腾讯、百度、网易和京东公司等大批知名企业,其发展势头让传统企业望而惊叹。于是,越来越多的企业开始大举涉足互联网及相关产业。许多企业的 I. INTRODUCTION The advent of the Internet era has brought about tremendous changes in the material production activities and lifestyles in human society. The emerging information technology represented by the Internet has given birth to the emergence and prosperity of Internet companies and successively forged a large number of well-known enterprises such as Alibaba, Tencent, Baidu, Netease and Jingdong Company. The momentum of its development has marred traditional enterprises. As a result, more and more enterprises began to heavily involved in the Internet and related industries. Many businesses