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目的探讨和总结短信招募的有效性。方法分析长春市中心血站2012年11月20日向18个月内献过血的献血者发送短信进行无偿献血招募的前5日平均值与发送短信后15日献血量的变化,分析和总结短信招募的有效性。结果移动通信工具的普及缩短了人与人之间沟通的距离,血站依托手机短信群呼平台架起了与献血者沟通的纽带和桥梁,在突发事件和应急招募中通过信息发送,对保证血液供应安全性发挥了一定的作用。结论短信可以成为招募无偿献血者的有效手段。
Objective To explore and summarize the effectiveness of SMS recruitment. Methods Analysis of Changchun Blood Center Blood Center November 20, 2012 Blood donors who donated blood within 18 months sent text messages for the first five days of free blood donation and blood donation changes after sending sms, analyzing and summarizing text messages The effectiveness of recruitment. Results The popularization of mobile communication tools shortened the distance of communication between people. The blood group relied on the platform of mobile phone message group to set up the link and bridge of communication with blood donors, and sent information through emergency and emergency recruitment. To ensure the safety of blood supply has played a role. Conclusion SMS can be an effective way to recruit unpaid blood donors.