香水不仅是女性消费者非常喜爱的化妆品,同样也备受男性消费者欢迎。而由于男性与女性的性别差异和消费心理的差异不同使得男性香水的包装特征与女性香水的包装特征具有很多的不同之处。本文将根据消费者性别的差异,对男性香水和女性香水包装的色彩,立体构成以及形态等方面的性别化设计进行对比探究与分析。 Perfume is not only a very favorite cosmetic products for female consumers, but also popular with male consumers. Because of the difference between male and female gender differences and consumer psychology, there are many differences between the packaging characteristics of male perfume and the packaging characteristics of female perfume. Based on the differences of consumers’ gender, this article will make a comparative study and analysis on the gender-based design of male perfume and female perfume packaging in terms of color, three-dimensional composition and shape.