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随着北京奥运会的日益临近,体育资讯类栏目在各个地方电视台逐渐占据了越来越重要的位置。但一些先天资源不足的栏目大都面临着收视率不高、固定收视群体不稳定、广告创收惨淡的现状。这样的局面很大程度上是因为在体育新闻资讯总量一定的前提下,节目的“同质化”导致了节目品质和特色的严重缺失。在2007年中国广播电视协会电视体育传播研究会的年度评优中,天津电视台的《体坛新视野》以高票夺得栏目类一等奖,评委们的评语是“最具地方品牌
With the approaching of the Beijing Olympic Games, sports information section in each local television gradually occupy an increasingly important position. However, some of the less-than-resourced sections are mostly faced with the situation of low ratings, unstable fixed audiences and poor advertising revenue. Such a situation is largely due to the fact that the ”homogeneity“ of programs leads to a serious lack of program quality and features under the premise of a certain amount of sports news information. In the 2007 Annual Assessment of Television Sports Communication Research Association of China Association of Radio and Television, Tianjin Television’s ”New Horizons of Sports“ won the first prize in the column category with high votes. The judges’ comments were ”Most Local Brands