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当下传媒面临的困境从本质上讲是信息质量的问题,其根源在于传播者和受众的分离。解决这一困境的路径是“传播与接受”双方的深入互动并最终实现融合,传统的大众传播将逐步让位于分众传播,并最终被聚众传播这一新的传播范式所取代,聚众传播是传播形态发展的方向,是解决传播困境的最终途径。
The dilemma faced by the media today is essentially the question of the quality of information, which is rooted in the separation of communicators and audiences. The solution to this dilemma is the in-depth interaction between the “communication and acceptance” and the ultimate realization of integration. The traditional mass media will gradually give way to the mass media and will eventually be replaced by the new mass communication mass media. Dissemination is the direction of the spread of morphological development and the ultimate solution to the problem of communication.