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中西文化交流的历史为当代中国文化“走出去”战略提供了历史的借鉴。历史的经验和教训提醒我们,文化“走出去”的前提是对自身文化的正确认知,在树立文化自信的同时始终保持文化的自觉,与此相关的是对“他者”的正确认知。历史经验也表明,文化的国际影响力归根结底取决于国家的综合国力。而市场机制则是文化发展的持久推动力。从当前的国际文化格局看,争取话语权既是我们所面临的困境,也是实现从文化“走出去”战略向文化国际化战略转型的关键。
The history of the cultural exchange between China and the West provides a historical reference for the strategy of “going global” in contemporary Chinese culture. Historical experience and lessons remind us that the premise of culture “going out ” is the correct cognition of one 's own culture, while maintaining the cultural self - confidence while establishing cultural self - confidence, and this is related to the “other” The correct understanding. Historical experience also shows that the international influence of culture ultimately depends on the overall national strength of the country. The market mechanism is a lasting driver of cultural development. From the perspective of the current international cultural pattern, seeking a right to speak is not only the predicament we face, but also the key to achieving the strategic transformation from a cultural “going global” strategy to an international cultural strategy.