VI(Visual…Identity),视觉识别系统,是CIS(企业文化)系统里最重要的、感性的、最具传播性的部分;是将CI的理论内容以图形、符号及可视元素进行最直接的传播。VI设计是平面设计的一种,隶属于视觉艺术。VI设计对现代企业广告设计思想起着及其重要的作用,企业广告设计的规则反过来又限制并带动着VI设计的审美观念。设计影响了企业的运营速度,推动了现代社会的经济发展。VI设计对发展中国特色社会主义的企业广告设计有着积极地作用。 Visual Identity System (Visual Identity System) is the most important, perceptual and most disseminative part of the CIS (Corporate Culture) system. It is the most direct and direct communication between the theoretical contents of CI with the graphic, symbols and visual elements Spread. VI design is a graphic design, part of the visual arts. VI design plays an important role in modern corporate advertising design ideas. The rules of corporate advertising design in turn limit and drive the aesthetic concepts of VI design. The design has affected the speed of operation of enterprises and promoted the economic development of modern society. VI design for the development of socialism with Chinese characteristics of corporate advertising design has a positive effect.